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The Dental Competitor Ad Audit
Use the Meta Ad Library to see what other practices are actively running — offer, hook, creative and landing page — before you build a campaign.
Most practices build their first campaign by guessing — they pick a treatment, write an ad they think sounds good, and find out what the market already knew.
The Meta Ad Library shows every ad running on Facebook and Instagram right now, including every practice within driving distance of yours. This is the method for reading them, and the worksheet for recording what you find.
What’s inside the 6 pages
- The eight things to audit on every ad — treatment, hook, offer, creative, CTA
- How to read run dates, the only performance signal Meta gives you
- The landing-page checks almost nobody bothers with
- A print-and-fill worksheet, one page per practice
- Which five to ten practices to start with, and why
